VOLVO Visitor Center
is the biggest showroom of VOLVO in China. With more than 20 interactive, responsive and immersive installations, the VOLVO Visitor Centre will be a museum like-space, dedicated to the history and the future vision of the brand in the connected world ahead.
Overview
Spatial design concept phase
The creative challenge was to upgrade brand perception - deliver the new luxury warm Scandinavian perception to the Chinese clients.
Guests could take a moment to discover and learn what differentiates VOLVO among the other automotive brands. 29 interactive installations are dedicated to the history of the car brand, the process of manufacture, design solutions, technologies and vision for the future.
VOLVO Materials
Execution
Ideation
Execution
Ideation
