Christmas Curious Journey,
A campaign held the Christmas of 2018 at Plaza 66, luxury shopping center in Shanghai.
The goal of the campaign was to promote new media Christmas experiances by creating a bizarre fantasy journey for customers with unique interior design, interactive installations and activities.
A campaign held the Christmas of 2018 at Plaza 66, luxury shopping center in Shanghai.
The goal of the campaign was to promote new media Christmas experiances by creating a bizarre fantasy journey for customers with unique interior design, interactive installations and activities.
Art direction
The creative challenge was to combine luxury aspect of the mall with fashion elements, christmas and fantasy feel together. Inspired by patterns of fabrics and christmas gift paper patterns, we’ve created unique design language built of vibrant colors, sheets of paper and typography.
The Portal
The centerpiece of the Curious Journey is the Christmas Portal, 8m hight LED column that is playing the journey of the Christmas Bell Girl, a Santa’s little shopping helper.
Motion
Interactive Installation
Guests could take a moment to play interactive games or take a look at themselves through the Magic Mirror and a few othere digital installation.
