MERCEDES
S-Class Launch Event
Our imagination's launchpad was the backdrop to the event – Hong Kong's neon city skyline for this outdoor event. The whole concept is with a focus on the recognisable Mercedes-Benz style. The overall design made it easier for the guests to dive into the premium world of the brand.
Dimitar's responsibilities include:
Stage design
Environmental design
3D visuals
Client: Mercedes-Benz
Creative direction: Shakir Dzheyranov
Art direction and set design: Dimitar Nikolaev
Project director: Yanli Zhou
Account director: Jazmine Shao
Technical director: Egmont Meyer, Red Rabbit Studio
Motion designers: Alan Li, Kaleb Lai, Nathanael To, Cha Ng, Alan Li
Powered by Uniplan
Hong Kong, 2018
Photos of the events.
Concept phase. 3d visuals of the main stage, orchestra and the unveiling moment.
Stage design in 3d + motion with the light installation.
Outdoor car display and 3d concept of the Wine bar.
